I created this campaign for academic purposes. The design, branding strategies, and all content featured within it are entirely my own work.

📍Sobral, Ceará - Brazil

In the following videos, I participated in capturing footage and primarily in production and scriptwriting.

Early Childhood

This video was made for the Municipal Government of Sobral, in the state of Ceará, Brazil, with the purpose of showcasing actions aimed at early childhood to enhance children's development and protection while they play and have fun in public spaces.

Sustainable Development Program

This video showcases the indicators of the Sustainable Development Program in Sobral, Ceará. This program aims to develop actions focused on the municipality's sanitary growth, considering both population health and the environment. The main objective here was to listen to the people who experienced the benefits of these actions and to account for the indicators behind them (the number of neighborhoods and localities that received sanitation works, how many people secured jobs, the number of direct beneficiaries, the number of seedlings planted in green corridors around the city, etc.).

I wrote the script, recorded and directed the interviews, edited the video, and directed the other captured footage. However, none of this would have been possible without the help of many other professionals who guided the core reason why this was important: increasing actions focused on environmental preservation and public health.

Sanitation Works

With the objective of showcasing the sanitation works, this video, produced with the help of other professionals, seeks to highlight the type of work being developed and how important it is for the population of these localities, who will gain better hygiene, health, and quality of life upon the completion of the works.

As my final graduation project, this particular piece is a source of great pride. It emerged during a very difficult and sensitive time for the entire world, which was vulnerable to the virus, changes in health, habits, and the social impacts brought on by it all. Knowing this, I wanted to show other facets and realities that people had to face every single day—struggling not only against the virus, but to reinvent their work, themselves, and to feed their families. To survive.